Wine business stratety today is like auto business in the 80’s. Kind of miope vision of the consumer market. The word is getting smaller and highly conected, pushing way the final consumer from, what most producers think are, the “influential people”. Most of the wine trade fairs focus this hoping increase sales with “precious influence”. Guess what… the final consumers do not want to think to choose what to drink, neither young people would follow any snob to impress the new girlfriend. I have a strong background in customer behavior and decision poin and I don’t think wine producers would look for this strategies. Is a vanity matters, at the end.
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