You don’t need a PhD to know that memory changes when time past. What is less known is that as the memory fades it becomes more vulnerable.

“We store ours experiences as fragments and when you recollect those experiences what you try to do is to reconstruct a history around the fragments.” Every time you think twice you risk altering the memory even further. “When you remember something you change the biochemistry of the memory that you originally had. And, because of that, it becomes vulnerable to alterations.” Ultimately, after a few rewired pathways in our brains, we believe the alterations to be true and what details are you sure to be real.

(Dr Elizabeth Loftus studied human ability of memory distortion)

I heard that and thought it is great!
Most people would say this is a bad thing because you loss accuracy and what you tell based on your own memory is not the “real truth”. Yes, I do know there is not such thing as unreal truth.. so, please don’t fill my inbox with grammar-reparations-demands 🙂
I’m not writing about Law nor any sort of witness-thing. I’m writing about wines, and for that matters memory distortion is great.

People these days have access to everything.
You can buy more and more if you have the money to buy it. But what they can’t really buy is our memories and experiencies. And that’s why people nowadays are curating their lives, collecting very selective elements in their lives. That’s what we should been experiencing, that’s what we should take away and that’s how they choose their wines.
Puur luxury behavior..
..is not almost but a bit quite 🙂

I know wine experts that have hidden love affairs with cheap wines. They have this emotional strings with some wines that bring back lovely memories. They had tried the most expensive, famous, fine wines you can imagine.. and even so, they go back to THAT one with a special meaning. Who on Earth would dare to say THAT wine is not the best in the World..?? One should never be ashamed to drink any kind of wine, just because is not famous enough.. or not expensive enough ..or good enough ..or unknown to others. The wine you like is what you should drink, nothing less than this. Why bother have something you won’t enjoy drink..??

Enjoy a glass of wine is a Hedonistic experience, a choice to delight your senses, enliven your mind and hearten your soul.
All factors matter: the place, your mood, who you are with, the food you eat with, the weather and (why not?) the price of the wine. All that, and a few others, combined will  affect the way we all feel the wine we taste in the glass.

When you go travel to a wine country and fell in love with the wines you tasted there, you bring back some with you, don’t you? Back home, few months (..weeks? ..days?! OMG..years?!!) latter you try it again and sometime you have that feeling it was a bit different. Is the wine corked? ..ruined? ..not good enough any more? ..or did the wine not survive the transatlantic flight shaking in your luggage? Yes, these things could happen to any #winelover. May we look at this for another angle..??

Imagine yourself in a beautiful wine country landscape, relaxing, with no kids shouting out loud, in a nice placed chair with a gorgeous glass of wine. Got it..?? Even if the glass is not hosting the best wine in this world, it will taste like it was indeed the best on Earth.

When you open the same bottle in completely different atmosphere, not as nice as the original one, the wine doesn’t always delivery what is expected from it. All the influential factors are gone, the wine is naked in your glass.  Whether is a great wine you will be fine rather disappointed if it was a not-so-good-one.

Now put your self back home, after a long day of kids running around with play mates, noisy child-ish music.. then cleaning, laundry, ironing and cooking to welcome dear husband tired from a bad day at work.
Well ..after the house is quiet and silence settle, you will have the most yummy wine ever tasted by a woman! ..and probably the best mouth full you had in week! It’s wine o’clock for you now. Who cares how much that bottle cost? That’s the time I open my dear wines, on my enjoy-the-moment-time, at my me-time of the day.

Don’t you be afraid to open THAT bottle you keep saving for a special occasion. YOU can proudly be the special occasion for a fine wine. Who are you saving that bottle to impress? Is not worth it.. trust me on that.
Wine is not your best choice to impress anyone.
Wine is you best choice to make someone feel special, happy and loved ..even if this one is you and nobody else.

Be happy is a political decision..
..we shall learn how to curate our lives.

L.